Dan Abrams didn’t launch Flylow Gear with a business plan, he started with a vision to live life on his own terms. On this 195th episode of the E-Comm Show, Andrew Maff interviews Dan Abrams President and Co-founder of Flylow.

You’ll hear how Flylow stayed true to its roots while evolving from a scrappy DTC brand just trying to break even into a wholesale champion—and how they navigated that shift without sacrificing control. Dan also breaks down why fashion is more regional than most marketers think, how authenticity in marketing doesn’t always need a mission statement, and why quality and function will always sell (especially in the mountains).

Whether you're scaling wholesale, thinking about fulfillment solutions, or just want a masterclass in staying authentic while growing fast—this episode is your jam.

 What You’ll Learn:

• Why Flylow never needed a “defined” mission to stay authentic
• How they transitioned from 95% DTC to owning wholesale
• The smart logistics move that helped them scale without blowing up operations
• What most marketers get wrong about how people buy outdoor fashion
• Why word of mouth still wins—if your product can back it up
  
  

Watch the full episode below, or visit TheEcommShow.com for more.

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